Maine Lobster Fest.
Summary
This identity captures the lively, coastal spirit of the Maine Lobster Festival, a five-day family event known for fresh seafood and community fun. The goal is to highlight the festival’s energy, authenticity, and family-friendly charm. Using vibrant colors and a playful hand-drawn type style, the design creates an exciting and welcoming tone that feels distinctly Maine, resulting in a fun, memorable direction that celebrates great food and good times.
Project Type
Event Branding
Deliverables
Poster, Tent & Backdrop, Tote Bag,
Entrance Wristbands.
Tools
Illustrator, Photoshop, Procreate
Discovery & Mood Board
Target Audience
The Maine Lobster Festival is designed for families, seafood lovers, and visitors aged 30–50 who enjoy high-quality local experiences. They value fresh seafood, community events, and live entertainment. The festival targets people who want a lively, social, and memorable outing with friends or family, emphasizing fun and engagement.
Event Personality
The festival’s personality is vibrant, welcoming, and playful. Typography, color, and graphics work together to convey excitement and local charm, highlighting the celebratory nature of the event. Mixing several typefaces and using energetic layouts helps communicate that this is a fun, approachable, and family-friendly experience.
Sketches & Drafts
Event Guidlines
Lessons Learned
Using Different Typefaces Cohesively
I learned how to combine multiple typefaces in a single design while keeping it cohesive. Using different fonts for hierarchy, emphasis, and personality helped me make the poster lively without it feeling chaotic.
Consistent Across Formats
Creating deliverables like the entrance wristbands, tote bag, and tent panels showed me how a visual system carries across different formats. Each piece needed to feel part of the same event while working for its specific function.